HE-ROLL, a new painting company in Singapore, had achieved significant offline sales but needed an online presence to expand their market reach. I strategised and planned the brand and website direction, designed print materials, and developed the e-commerce website to enhance their online visibility and support growth.
my role
Project Manager, Lead Designer, Front-End Developer
team
date
Jan 2023 - Jul 2023
Process
Discovery – Branding – Website Creation
The Challenge
HE-ROLL required a strong online brand presence to build trust and attract a broader audience. Despite early offline success, they lacked an online platform. The client’s design direction included having a professional yet casual vibrant design.
Problems Solved
I decided the brand identity that reflected HE-ROLL’s personality as reliable, casual, and trustworthy. Applied these traits to propose brand colours and graphics across print and digital media. I designed and developed HE-ROLL’s e-commerce website, which provided growth for online product sales and services.
Outcomes
The branding and e-commerce website were successfully launched, significantly improving the credibility of HE-ROLL’s market presence. The brand’s online identity and user-friendly website helped attract new clients and reinforced their position in the market. Some customers contacted HE-ROLL through the website without any digital marketing efforts.
Discovery
Conducted meetings with the founder to define their market position, pain points, and goals in Singapore’s painting industry. This phase set the stage for aligning project timeline and design strategies with HE-ROLL’s business objectives
Branding
Brand Colour and Logo Design
HE-ROLL’s brand identity blended middle blue, dark blue, and blue-black tones, embodying reliability and professionalism in their painting services. The logo showcased “HE-ROLL” in a bold, modern sans-serif font, conveying sophistication and clarity. The iconic paint roller symbolised a universally recognised icon, representing the core essence of the company’s focus on painting tools.
Print Collateral, Brand Imagery, and Digital Designs
HE-ROLL’s print collateral and brand imagery utilised its distinctive brand colours to communicate professionalism, trustworthiness, and expertise. These elements were integral to HE-ROLL’s brand identity, embodying reliability and quality in every marketing material and visual representation.
Website Creation
HE-ROLL’s website was developed as a dynamic e-commerce platform with an adaptable CMS for easy updates and management. The design prioritised scalability, incorporating a range of plugins to enhance functionality and support future growth.
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E-commerce Development
Powered by WooCommerce, the website featured intuitive navigation and a secure payment gateway. This foundation allows the creation of an online store without complex coding.
Reports & Analytics
Monthly report to track website data, make data-driven decisions, and optimise future results, to improve SEO and ROI.
