I go beyond aesthetics; my design decisions are rooted in science, human behaviour studies, heuristics, and UX principles. I prioritise practical, user-centered designs based on established norms, not assumptions or biases. As a UX Designer, I practice empathy and replace judgment with curiosity, fostering meaningful team discussions and gaining stakeholder support through logical, reasoned communication.

I also understand business objectives, budget constraints, and development efforts, allowing me to balance functionality, aesthetics, and business goals effectively.

I prefer value-based pricing because it reflects the expertise and years of experience I bring to the table. Paying by the hour can be limiting and doesn’t account for the efficiency I’ve developed over time. If that works for you, let’s chat and find a pricing structure that aligns with your goals, deliverables, and budget.